This documentary aims to uplift and celebrate public concern for animals, and to normalise advocacy for animals by platforming voices from the movement. 12 activists are interviewed, charting their deeply personal journeys into animal advocacy. Interviewees include Michelin-starred chef Alexis Gauthier; award-winning landscape designer Cleve West; Dan Richardson, actor, filmmaker and patron for the Born Free Foundation; and Ruth Andrade, environmental partner for high street skincare brand LUSH.